Episode Overview:

In this episode of Design for an Agile World, join Joe as he discusses transparency in professional relationships with Howie Ferguson - Executive Director of the Construction Owners Association of America (COAA).

Howie emphasizes the essence of embracing transparency, particularly between owners and contractors, asserting that sharing complete information, including uncertainties, is fundamental for collaboration and achieving desired outcomes.

They discuss the “Human Skills” course that Howie introduced at the Owner Training Institute. The course focuses on people-centric team building that emphasizes recognizing and valuing unique personalities and how that can lead to enhanced team dynamics and a more inclusive atmosphere.

Howie also highlights the value of networking and learning from diverse professionals to gain  fresh perspectives and also invigorate one's passion about their organization's performance.


  • 8:24 – Owner, architect, and builder debate ignites new ideas.
  • 16:15 – Software adoption leads to improvements.
  • 25:53 – Improving owner-architect relationship is key to success
  • 34:28 – AI’s impact on the industry

Follow Howie:

LinkedIn: https://www.linkedin.com/in/howie-ferguson-0607a633/
Website: https://www.coaa.org/

Connect with Joe Walker

LinkedIn: https://www.linkedin.com/in/joe-walker-335b0914/